Public Relations Success of Organization in Australia

Question: Discuss about thePublic Relations for Success of Organization in Australia. Answer: Introduction: Public relations refers to the management, through communication, of the various perceptions and the strategic relationships between organization and its internal and external stakeholders. Moreover further contend public relations practitioners are involved in a variety of the work assignment that include research counseling, evaluation, media relations, production and the management(Black, 2013). Defining Research Questions In the race for excellence and perception in the rapidly evolving global market, there is usually need to have an effective public relations Management especially for many organization in Australia(Coombs Holladay, 2013). Each and every team require a public relations department, this is due to the increased competition, despite the aspect of the proliferation of the brands and advertising clutter calls for the extra support, practical and a focused communication of the corporate identity. Therefore, from these concepts, this study is aimed to investigate the impact of public relations on the performance of organizations in Australia(Epstein Buhovac, 2014). On this study, it has identified this issue, which will serve as a study engine for the research. It is, therefore, important to formulate the research questions, which will be used as the basis for the research. The following are the research questions that guide on the topic. What is the effect of the organizational image towards on its performance? Does the type of the public relations service employed have any impact on the performance of organizations in Australia? To what extent does competition influence the performance of organizations in Australia? Does the level of qualification of staffs in the public relations department impact on the fulfillment of an organization? Research Methodology and Techniques for the Research The method for the study that a will be both qualitative and quantitate. The reason for this choice is that there was some numerical data, which will be collected to enable to explain these phenomena, and the frequencies will help to explain on the meanings (Spicer, 2013). On the research, it will use the descriptive research studies, which is aimed to obtain a pertinent and precise information that will be in line with the status of the phenomena under investigation. Moreover, it will also help to draw a valid and general conclusion from the facts, which are discovered. The use of the descriptive design for the research will contribute to obtaining the information that can be easily be analyzed, and compression are made. On the research, there will be the use of a questionnaire that will consists of structured and unstructured types of questions. There will be use of the target population that will describe the complete set of individuals, cases, and object of the research that have some standard features which the researcher intends to generalize in the result of the study (Coombs Holladay, 2013). The study will use the random sampling technique to achieve the desired representation from the various sub-groups of the population. The respondent for the study will be drawn from the diverse group randomly to ensure every departmental associations was well represented from the sample population. It is important to note that for the descriptive studies only 20% is the most appropriate sample size to use(Smith, 2012). Therefore, for this research, it will use 20% of the employees through random sampling method. Nonetheless, to avoid aspect of biasness from this study there was the also use of the stratified random sampling technique. On this approach, the respondent is selected and grouped from selecting them randomly from the population. Research Process On this research process, it will entail the defining of the research problem, the background of the problem where it has generated to what to do the research, the current finding of the research, formulation of the research questions, collection, analysis and conclusion and recommendation of the findings(Epstein Buhovac, 2014). On this proposal, it has sought to define the research topic or the problem, the research questions, methodology and techniques employed to gather information, collection, analysis and the expected outcome of the issue of the study(Hendrix, Hayes Kumar, 2012). Data Collection and Analysis Method On this research, it will use both the primary and the secondary data. The primary data will be collected through the open ended and the closed questionnaires. Besides, the secondary data is provided literature from a similar area of the study. On the secondary data, it will employ the comparative studies, which will be found from the articles, and books where there is a different literature review of the findings of the different author on a similar study area(Coombs Holladay, 2013). The questionnaire for the research will be hard delivered to the respondent after which the data will be collected for analysis. On the analysis, once the data is obtained there will be the use of both the qualitative, which is the descriptive information and the quantitative numeric of information procedures.(Hendrix, Hayes Kumar, 2012) There will be the use of Excel or spreadsheet computer package, which will be employed for analysis of the data. Once the data is analyzed, it will be presented in th e frequency tables. On the qualitative data, it will be categorized and reported in the form of the emergent themes(Coombs Holladay, 2013). The Expected Research Outcome In regards to the research questions, the impact of the organizational image on the organization majority of individuals believe public relation department will affects positively the image of the institutions in Australia. On the research question on the impact of public relations service on the performance of the organization, the likely outcome expected is that the management will do enough to enhance the public relations services, which will influence positively on group performance(Epstein Buhovac, 2014). On the question competition on the performance of organization, majority will likely agree that competition will greatly have an effect on the fulfillment of that organization. On the question of level of qualification, the expected outcome would be the standard of skill of the staff would affect the performance of the team(Spicer, 2013). References Black, S. (2013). Practice of Public Relations. Routledge. Coombs, W. T., Holladay, S. J. (2013). It's not just PR: Public relations in society. John Wiley Sons. Dozier, D. M., Gruning, L. A., Gruing, J. E. (2013). Manager's guide to excellence in public relations and communication management. Routledge. Epstein, M. J., Buhovac, A. R. (2014). Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Gruing, J. E., Dozier, D. M. (2003). Excellent public relations and effective organizations: A study of communication management in three countries. Routledge. Hendrix, J. A., Hayes, D. C., Kumar, P. D. (2012). Public relations cases. Cengage Learning. Smith, R. D. (2012). Strategic planning for public relations. Routledge. Spicer, C. (2013). Organizational public relations: A political perspective. Routledge.